Marketing Moves Every Black Business Should Make This Month

August hits different when you're building something for the culture. It’s Black Business Month—a whole 31 days dedicated to uplifting, supporting, and celebrating Black entrepreneurs across the nation. And if you're in Louisiana, you already know our state’s Black-owned businesses carry the kind of flavor, creativity, and resilience you can’t bottle up.

But here's the truth: if you're not using this month as a launchpad to grow your visibility, connect with your community, and build long-term wealth—you're leaving money, opportunity, and legacy on the table.

Let’s fix that.

Why Black Business Month Matters

Supporting Black businesses isn’t just a trend—it’s a full on movement. Black Business Month is about bringing attention to:

• Circulating the Black dollar longer in our communities

• Highlighting economic impact and historical excellence

• Bringing visibility to underrepresented brands

In Louisiana, where culture and entrepreneurship go hand-in-hand, this month is your moment to remind folks why your business isn’t just needed—it’s vital in our state.

5 Marketing Moves You Need to Make Right Now

1. Run a “Black Business Month” Campaign

Whether it’s a sale, pop-up, or online series—create something intentional for this moment.

Offer a limited-time discount on your best-sellers.

Host an Instagram Live with another local Black business.

Highlight the story behind your business—your why.

2. Get Loud on Social (with Strategy)

You don’t need to just spend extra money on advertising and call it a day, you need a consistent message.

Share customer testimonials.

Post videos showing what makes your biz unique.

Repost content from other Black businesses (and tag them!).

Quick Tip: Use relevant hashtags like #GeauxBlackBiz, #BlackOwnedLouisiana, #SupportBlackBusiness

3. Collaborate with Other Black-Owned Brands

Power moves happen when we come together. Link up with a brand that complements yours:

Clothing + photographers

Bakers + event planners

Real estate agents + Black-owned lenders

Put each other on and expand your reach.

4. Email Your People

Yep, email still works—especially when it’s personal.

Send a short, powerful message about Black Business Month.

Include a code or exclusive offer for your list.

Share your brand’s impact and how folks can support.

5. Become a Member of Organizations Committed To Support Black

If you’re not in directory Geaux Black Biz, or a member of organizations like your local Black Chamber of Commerce—you’re missing traffic and awareness.

Make sure folks can find you when they’re looking to shop with intention.

Marketing Mindset for the Month

Black Business Month is your reminder that your marketing isn't just about going viral—it’s about being visible, consistent, and culturally rooted. Every post, email, or flyer is another seed planted. Another customer reached. Another dollar kept in the community.

So this month, show out.

Not just for you—but for every Black business owner who came before you, and every one coming after you.

Ready for More Resources?

We’re building something powerful with Geaux Black Biz—a digital directory and platform built for us, by us. Stay tuned for the official app launch and make sure you're following us on Facebook and Instagram for tips, features, and Black business news.

This month? We go big. We go bold. We Geaux Black.